Guest Post: Work Beyond the Hustle

Guest Post: Work Beyond the Hustle

August may be the best summer month of the year (in the Northern Hemisphere at least) but as it comes, it also brings with it a never ending barrage of back-to-school sales and promotions as many kids prepare to go back to school. As a homeschooling mom, August is the time that I am in full on planning mode, gathering materials, making my lesson plans and working out the goals of the upcoming school year. These tasks are daunting and exhilarating all at the same time and doesn’t this sound exactly how running your own business does?

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HELP: Instagram is the bane of my existence! Tips to help you sort through the noise!

HELP: Instagram is the bane of my existence! Tips to help you sort through the noise!

If you have thrown your hands up in frustration over the ever changing landscape of Instagram in last year, YOU ARE NOT ALONE. It is exhausting trying to keep up with all of the changes, only for us to realize we don’t REALLY know the secret sauce. I read DOZENS of contradicting pieces of advice all day so I am here to officially help you cut through the noise!

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Guest Post: How to use fictional characters to develop your business brand!

Guest Post: How to use fictional characters to develop your business brand!

Leslie Knope and other favorite characters of mine have influenced the way I look at branding when I'm working with clients. Our favorite television, film, or stage characters give us great cues and examples for building our business brand; by exploring three key elements of character development, we can clue into new ways to develop and/or improve our brand. 

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