Guest Post: How to use fictional characters to develop your business brand!

Guest Post: How to use fictional characters to develop your business brand!

Leslie Knope and other favorite characters of mine have influenced the way I look at branding when I'm working with clients. Our favorite television, film, or stage characters give us great cues and examples for building our business brand; by exploring three key elements of character development, we can clue into new ways to develop and/or improve our brand. 

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